Maintaining regular communication with customers can be challenging for many companies, but it is an essential step in enhancing the overall customer experience and lowering the rate of customer attrition. Implementing a customer touchpoint program that specifies when and how customers are contacted is one approach to increase the likelihood that your most valuable customers will continue to think of your company as the one that best meets their needs. Before you begin to plan out the program, you will want to give some thought to the following five Cs.
Contact
When establishing your customer touchpoint strategy, the who is the most vital consideration to give some thought to. To begin, you should have a conversation with your staff to determine the primary contact points for each of your consumers. There could be more than one contact listed for each account, based on the size of the customer's overall account. Make sure that you take into account not just the important influencers but also the key decision-makers!
Context
Following this, you will need to determine the circumstances under which a consumer touchpoint might be deemed appropriate. The completion of a contract or the signing of renewal, the client's birthday, the holidays, or an expression of gratitude for a referral are examples of common events that occur during the customer journey and may require a unique touchpoint.
Content
After you have identified the occurrences that warrant a customer touchpoint, it is time to settle on a strategy for how to proceed. Alternate between sending thank-you notes, emails, and unique presents to customers, as well as any other innovative ideas that will assist you to engage with your important connections. This will keep customer touchpoints interesting. Maintain sincerity and a sense of individuality in your communication to make the recipient feel unique.
Cadence
Maintaining a steady line of communication with each of your customers will help you cultivate a good relationship with them over time. Because of our automated giving program, you can continue focusing on the aspects of your business that bring you the most success, and we will ensure that you do not miss a chance to show appreciation to your customers with a unique present. Just let us know when you'd want to get in touch with each customer, and we'll make sure that a present is delivered on time to commemorate the event. Contact us if you're interested in learning more about our gift-giving automation service.
Cost
After you have figured out the who, the why, and the what of your consumer touchpoint strategy, the next thing you'll need to do is choose a cost for each touchpoint. When developing a budget, it is important to take into account the potential return on investment (ROI) of each touchpoint and to ensure that you have taken into account any potential additional costs, such as shipping.
Suggestions for presents at points of contact with customers
Customer gifts are not only a terrific method to stay in touch with your customers, but they are also a great way to demonstrate how much appreciation you have for them. We have compiled the following list of four different consumer touchpoint gift ideas to assist you in fostering stronger ties with your clients.
Delectable Desserts
Who doesn't have an undying passion for baked goods? Sending a selection of sweets from a neighborhood bakery to clients or prospects is a terrific way to say hello and keep their craving for something sweet satisfied at the same time. If you have many points of contact at the same workplace, this is a cost-effective alternative that you might consider.
Gifts to Nonprofit Organizations
Donating to a charitable organization on behalf of a client is a thoughtful way to show appreciation for their business and contribute to an important cause at the same time. Another fantastic method to demonstrate your interest in and concern for your client's concerns is to donate to a cause that matters to them.
Notes and Greeting Cards
You should never undervalue the impact that a handwritten note or card may have. It helps to establish a human connection with a client by sending a message to thank them for their business or to compliment them on significant achievements. Just be sure that you are being honest and that you are making it as personal as possible!
Gift Boxes
The best method to make someone feel extremely special is to give them a box that is stuffed with a variety of various goods that are of great quality. By connecting each gift to a charitable endeavor, Souvnirs' boxes increase the impact of thoughtful giving and make both givers and receivers feel good about receiving them.
- Corporate gifts are very helpful in motivating employees. For all your corporate gifting-related issues you can visit Souvnirs. A corporate gifting website that has more than 1000 gift options available.
We provide unique corporate gifting programs so you can stay in contact with the people who matter most to you and your company while also giving back. These programs are available for both staff gifting and customer touchpoints.