In the last blog, we discussed what sales prospecting gifts are, and what are the right moments to give out these gifts. In this part, we will be telling you about the types of gifts that can be included in this list. So let’s get right into it!
- Make Your Gift Items Personalized for Your Prospects
It's time to think about the actual products now that we've figured out the packaging. This is where things get a little tricky. Remember that personalization is the key. But how would you provide personalized gifts to someone you don't know well? And besides, sales prospecting occurs before a connection has been built and is the first step in the sales process.
We do have some suggestions that may be useful.
When in doubt, consider your buyer personas first. After all, that's why you have them. Buyer personas for your business should clearly define who your target consumer is, what they're like, and what they're involved in or spend much of their time doing.
For instance, if your ideal consumer is an IT expert. You know this prospect is normally in his or her 30s or 40s, loves tech, that is always curious about new and greatest tech gadgets. So, an elevated portable charger or a personalized laptop backpack could be your marketing prospecting gift.
Whatever your character is, you'll want to consider carefully their hobbies and profession. If your persona is on the elder side, you generally wouldn't give a tech present. On the other hand, if you're marketing to Generation Z, you should generally avoid giving gifts to homeowners.
Look for ideas from your prospect's social media accounts if you want to get a little more detailed with your personalization. Consider the following while you conduct your research:
- What kind of person is your prospect?
- What do they like to do in their spare time?
- What city do they call home?
- What do they do for a living?
- Is there anything on their pages that piques your interest?
Platforms for social media differ. You'll want to plan ahead of time where you'll look. Here's a quick rundown of which platforms can help you find what you're looking for:
LinkedIn - Learn more about their professional background, including their former university, present condition, career aspirations, and membership in certain organizations.
Instagram - Figure out if your prospects enjoy traveling, own animals, or value family time by using Instagram. This is useful not just for generating gift ideas, but also for establishing a common ground on which to create a relationship.
Twitter - If business prospects are on Twitter, it is a terrific way to get more up-to-date information about their work life and schedule. You'll also learn more about their hobbies and possibly even their daily schedule. This is useful in determining when to contact someone and when the ideal chance to send a gift is.
Friendships - Don't forget to check out who they have in common. There's nothing like discovering common ground with such a prospect and exploiting it to turn a new acquaintance into a friendship. Knowing who they hang out with will also help you figure out what kind of gifts they like.
People are self-centered. It's in our nature. Make use of it by imprinting their business and/or brand on your sales prospecting presents. This is particularly useful for Account-Based Branding, or when attempting to target a single corporate account.
Learn about their business, their branding, and their core principles. Then try to incorporate it into the present you're giving. If you're going after a financial institution, for example, your present could be money-related. If you include their brand in anything you give them, they'll be far more inclined to use the gift you've given them.
And, after all, isn't that what it's all about? Giving something useful and liked is a good idea. Corporate gifts don't have to be inward-looking all of the time. Gifts for sales prospects, in particular, should be prospect-focused.
Charity marketing gifts might be an amazing method to customize your marketing prospecting efforts if you have any insights into what the prospects are enthusiastic about. These are presents that benefit a cause that is more important than the thing itself. You can earn vital admiration from your prospects by demonstrating that you support a societal problem they care about. This can lead to brand loyalty.
Find out whether they have a particular cause or objective to which they are dedicated. Then look for gifts that will help this cause. Look for gifts that can be tracked in particular.
The drinkware item's proceeds support a variety of clean water projects, which may be monitored using this code. This gives your prospect a sense of belonging while also identifying your organization with a subject that they care about.
If all else fails, their location is almost always a high point with your prospects. Especially if your business is based elsewhere. Giving them a present that reminds people of their native state demonstrates that you've done your homework and are interested in learning more about them rather than just gaining their business.
Find out where they live and give them a gift that is specific to their area. These can take a variety of shapes. Perhaps you could do some research and offer them a gift card to the greatest restaurant in town. You can even personalize a gift depending on some of the geographical traits of their hometown.
If your prospect lives in Boston, consider branding the present with the city skyline or the Boston Red Sox emblem.
There's one more step to finish your sales prospecting presents after you've carefully stored your products in your personalized box. Remember to include a personalized message.
A handwritten message demonstrates your company's human side and assures the prospect that this isn't just a marketing tactic. You're genuinely interested in learning more about them as individuals. It also allows you to explain why you're sending them such a special present. You could write something like, "Saw on Twitter you're quite the hiker." "Here's a new camping backpack that you can perhaps utilize on your well-earned holiday." This offers your gift with perspective and, if done well, will be the cherry on top of a fantastic, unique gift that they'll treasure.
Final word:
With Sales Prospecting Gifts, you may strengthen your relationships.
Prospecting is difficult, but there are techniques to make it go more smoothly. Set yourself apart from the competition by going far beyond the call of duty. Gifts for sales prospecting might make you stand out and create an impression on your prospects.
Also, don't overthink your gifts. Treat your leads as if they were friends. That is how you authenticate your gifts. In exchange, you'll lay the groundwork for a long-term connection built on trust. And any successful customer connection is built on this foundation. Be human, personable, and true to yourself to delight your prospects. As a result, you'll build stronger, longer-lasting relationships.