There are various ways to set your company's corporate gifts apart from the competition and boost the chances that your message will be remembered.
- Make it unique
Spend time researching your intended receiver and trying to come up with a business presence that is both relevant and helpful for their career and personal lives.
Also include a meaningful personal message sent specifically to each recipient, regardless of the size of the corporate gifting program. Explain why you're giving your gift, what you expect it will add to the dialogue, and how you intend to keep the conversation going.
- Corporate Gifts That Are One-of-a-Kind
Through a tailored and personal approach, one-to-one marketing builds relationships with customers. You may personalize client experiences using social media platforms like LinkedIn and Twitter, depending on their interests, behaviors, demographics, and more.
When sending a one-to-one gift, you have the opportunity to be incredibly unique. If your receiver is newly appointed, give them a career development book as well as a congratulatory note outlining how your company may assist them in their new position. Send them a cap with their favorite team's emblem and a note stating how your company might form a "wonderful team" if they're a sports fan.
- Unique Corporate Gifts for One to Many
A broader method of outreach is one-to-many marketing. Rather than trying to personalize your message, you use this method to target groups of clients.
Customization on a massive scale is still possible for a one-to-many send. Consider what business the corporate gifts are intended for and what goods would be appropriate. Send practical gifts to real estate brokers, such as beautiful key chains, or customized laptop bags to company employees. Your brand can stay front of mind if your present fulfills a need in their everyday life and is used regularly.
Skip the traditional brown box and plain brown envelope for these business presents to increase your company's perceived value. Make your packaging fascinating to open to add to the delight that 83 percent of buyers experience when receiving products. Remember that anyone with the company logo on it is a direct indication of your business, therefore even minor things may make a big difference! Furthermore, you would like to be recognized as a firm that goes above and above and is attentive, rather than one that uses mass impersonal presents to get on the radar of a company.
- Make It Practical
Defining a purpose that this present can assist you to achieve is an important part of corporate gifting. Are you delivering a top-of-funnel gift to boost brand recognition, an intermediate gift to boost engagement, or a beverage gift to boost workflow? Consider where your recipient is in the sales cycle and how you can get the best return on this delivery when developing a gifting plan. What call-to-action would render your present more valuable than the effort and time it takes to deliver it?
A successful one-of-a-kind corporate gift should elicit a response. As part of their call-to-action, try to get the receiver to interact with the present in some way. Make a great impression with your gift, whether it's putting together a gingerbread house, redeeming a coupon on your website, or sharing cupcakes with employees. These encounters will be far more memorable than mailing a coffee cup or a promotional pen.
Innovative Corporate Gift Concepts
While we can't guarantee that your corporate gifts will be the only object in your recipient's mail, we can guarantee that our suggestions for unusual corporate gift ideas will surprise and thrill them:
- A gym enthusiast's customized hydro-flask bottle
- A new coffee kit for the entire team to use.
- A conversation starter in the form of a miniature garden and care kit.
- "We battle for our consumers!" is written on a desk punchbag for lunchtime stress release.
- For your clients, a desk succulent, signifying new growth.
- An OTT (Amazon Prime, Netflix, or Hulu) gift card and microwave snacks are included in this "movie night" package.
- For people who travel, personalized luggage tags can be a gift.
- For someone's furry pets, a tugging toy or disc
- Socks with your logo on them and a remark on how your firm makes an "excellent pair."
- A jigsaw that their entire team can put together, as well as a note seeking a meeting to discuss how your firms can "fit together."
You don't have to spend lots of money to be successful with corporate gifts. If your organization has the option of a much more flexible budget, try giving a one-to-one present, such as a virtual reality headset, a one-year Spotify premium subscription, or a customized artwork of a LinkedIn photo!